Terms of Service

4.1 Scope of Advertising Services

Publisher operates a network of hyperlocal community news websites serving Pasco County, Florida (the "Network"). Advertising services include:

• Display of Advertiser's approved creative on designated site(s)
• Professional ad design services (included at no additional cost)
• Access to the Advertiser customer portal for performance tracking
• Reasonable ad creative updates during the subscription period

Publisher reserves the right to modify the scope of services at any time with reasonable notice.

4.2 Advertiser Representations & Warranties

By placing an advertisement, Advertiser represents and warrants that:

• Advertiser has the legal authority to enter into this Agreement
• All information provided is truthful, accurate, and not misleading
• The ad complies with all applicable federal, state, and local laws (FTC Act, Lanham Act, FDUTPA, CAN-SPAM, and industry-specific regulations)
• Advertiser holds all necessary rights for all content submitted
• The ad does not infringe upon any third party's rights
• Any claims or endorsements comply with FTC Endorsement Guides (16 CFR Part 255)
• Promotions and coupon codes are valid and will be honored
• Advertiser's business is properly licensed and insured

4.3 Content Review & Approval

All advertisements are subject to Publisher's review and approval. Publisher reserves the sole right to:

• Approve, reject, or request modifications to any advertisement
• Remove or suspend previously approved ads that violate terms or law
• Modify ad placement, rotation, or priority at any time
• Require substantiation for any claims made in the advertisement

Publisher's approval does not constitute endorsement and does not relieve Advertiser of compliance responsibilities.

4.4 Prohibited Advertising Content

The following are specifically prohibited in advertisements:

• False, deceptive, or misleading claims
• Bait-and-switch offers or unavailable promotions
• Content that disparages or defames competitors
• Illegal products, services, or activities
• Firearms, ammunition, or weapons
• Tobacco, vaping, or cannabis products
• Adult content or sexually explicit material
• Gambling (unless legally licensed)
• MLM, pyramid schemes, or "get rich quick" offers
• Predatory lending or high-interest financial products
• Unapproved pharmaceuticals or medical devices
• Political advertising (unless separately approved)
• Malicious links, auto-downloads, or redirect scripts
• Impersonation of another business or entity

Violations may result in immediate removal without refund.

4.5 Performance & Delivery

No Performance Guarantees: Publisher does not guarantee any specific number of impressions, clicks, conversions, leads, sales, or revenue. All metrics are estimates.

Ad Delivery: Publisher makes commercially reasonable efforts to display ads but does not guarantee continuous, uninterrupted delivery.

Rotation & Placement: Ads are displayed using a weighted rotation system alongside other advertisers. No guarantees regarding exclusive placement or share of voice.

Audience: Publisher makes no representations regarding audience size, demographics, or composition.

4.6 Billing, Cancellation & Refunds

Billing: Fees are billed in advance via the payment method on file. Subscriptions auto-renew at the then-current rate unless cancelled.

Cancellation: Cancel at any time. Takes effect at the end of the current billing period. No cancellation fees.

Refunds: Generally non-refundable. Refund requests must be submitted within 14 days of the charge. Exceptional circumstances handled at Publisher's discretion.

Failed Payments: 7-day grace period. Unresolved issues may result in ad suspension. Publisher is not liable for lost business due to payment failures.

4.7 Intellectual Property & License

Advertiser Content: Advertiser retains ownership of original content. By submitting, Advertiser grants Publisher a non-exclusive, worldwide, royalty-free license to use it in connection with the Services.

Publisher-Created Content: Ad designs created by Publisher are Publisher's property. Advertiser receives a limited license during the subscription period only. May not be used elsewhere without permission.

Trademarks: Each party retains rights to its own marks. Neither may use the other's without written consent.

4.8 Data & Reporting

Performance data is provided for informational purposes. Advertiser acknowledges that metrics may be affected by ad blockers, bot traffic, caching, and other technical factors. Publisher filters invalid traffic on a best-effort basis. Publisher is not liable for decisions made based on performance data.

4.9 Advertiser Indemnification

Advertiser shall indemnify and hold harmless Publisher from all claims arising from: the ad content; products/services advertised; IP infringement; consumer complaints; regulatory actions; and breach of this Agreement. This obligation survives termination.

4.10 Publisher Liability Limitations

Publisher's total liability shall not exceed fees paid during the three (3) months preceding the claim. Publisher is not liable for loss of business, revenue, profits, or any indirect/consequential damages.

4.11 Non-Exclusivity

This Agreement is non-exclusive. Publisher may accept advertising from competitors. Advertiser may advertise on other platforms without restriction.

4.12 Compliance with Laws

Advertiser is solely responsible for compliance with: FTC Act, FDUTPA, truth in advertising laws, industry licensing requirements, ADA, CAN-SPAM, and TCPA. Publisher's review does not constitute legal compliance review.

4.13 Termination by Publisher

Publisher may terminate immediately, without refund, if Advertiser breaches the Agreement, violates content policies, receives complaints or legal notices, has unresolved payments exceeding 14 days, or engages in fraud.

4.14 Survival

Sections 4.2, 4.7, 4.8, 4.9, 4.10, and 4.12 survive termination or expiration of this Agreement.